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Google Tag Manager (GTM) Implementation & Support
Google Tag Manager (GTM) is a free tool that simplifies the process of managing and deploying marketing and analytics tags on your website or mobile app.
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Benefits of Google Tag Manager for your business
Tags are small snippets of code that track user interactions, conversions, and other behaviours. Without GTM, adding or modifying these tags typically requires developer assistance, but GTM allows non-developers to implement these changes easily without altering the site's code. While GTM makes tag management much easier, it's not always completely straightforward for those just getting started and may require expert guidance.
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​​​​Tag Management cost saving tips:​​​​​​​
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1. As you search for tag management solutions, you'll likely encounter ads / blogs that promote paid solutions. Based on our experience with both free and paid tools, we believe that Google Tag Manager (GTM) performs as well as, if not better than, many paid alternatives. Please note that this reflects our personal opinion and experience, and individual results may vary.
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2. Some digital agencies charge up to £1000 per day just to manage tagging (and GA4 implementation). Datagator Solutions offer the same expertise at the fraction of the cost.
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