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Google Analytics 4 (GA4) Setup & BigQuery Integration
GA4 is a free tool which provides a comprehensive view of user interactions across websites and apps. It can track every user action, from page views to scrolls, clicks and impressions. GA4 also allows you to track users across both web and mobile apps, providing a more complete picture of the customer journey.​
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How has GA4 improved on its predecessor, Universal Analytics?
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One of the key advantages of GA4 compared to its predecessor, Universal Analytics (or GA3, may she rest in peace), is its direct integration with BigQuery, Google’s cloud data warehouse. This allows you to access 100% of your raw data, enabling far more advanced and customisable analysis than what’s available through the standard GA4 reports.
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Bypassing Sampling with BigQuery Integration
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By leveraging BigQuery, you also bypass a common issue known as 'sampling' within the GA4 interface. Sampling happens when only a portion of your data is analysed, usually in large datasets, leading to potentially inaccurate or incomplete insights. With full access to unsampled data in BigQuery, you ensure precision and depth in your analysis.​​
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Cost saving tips for web tracking solutions
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1. As you search for web user tracking solutions, you'll likely encounter ads / blogs that promote paid solutions. We would really recommend starting out with GA4 (free!) as it really is a fantastic tool. That said, there are a few areas where GA4 falls short compared to its predecessor, GA3. Some alternative providers may be working to address these gaps. However, for most businesses, we believe GA4 remains an excellent starting point.
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2. Some digital agencies charge up to £1000 per day to manage GA4 (inc. GTM) implemtation. Datagator Solutions offer the same expertise at the fraction of the cost.
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